Grant Details
Up to 70%
Funding Level
S$100,000
Max Support
Up to 24 months
Project Duration
6-8 weeks
Processing Time
What Activities Are Supported?
MRA covers three categories of overseas market development
Market Research
Understand your target market
- Market feasibility studies
- Consumer research
- Competitor analysis
- Regulatory research
Market Promotion
Build brand awareness overseas
- Trade fairs & exhibitions
- Marketing campaigns
- PR activities
- Product launches
Business Development
Establish overseas presence
- Partnership development
- Distribution setup
- Market entry strategy
- Pilot projects
Eligibility Criteria
Your company must meet these requirements
- Registered and operating in Singapore
- At least 30% local shareholding
- First-time or early-stage overseas market expansion
- Targeting new overseas market (not previously active)
Not Eligible
These scenarios are not supported
- Existing overseas operations or subsidiaries
- Markets where company already has presence
- General business trips without market development activities
- Purchase of real estate or working capital
Popular Target Markets
Where Singapore SMEs are expanding with MRA support
Southeast Asia
- • Indonesia
- • Vietnam
- • Thailand
- • Philippines
Greater China
- • China
- • Hong Kong
- • Taiwan
South Asia
- • India
- • Bangladesh
- • Sri Lanka
Others
- • Middle East
- • Europe
- • Americas
- • Africa
How We Help You Apply
Our proven process for MRA applications
1
Market Assessment
Evaluate target market viability and MRA suitability
2
Activity Planning
Design market entry activities and budget allocation
3
Proposal Development
Craft compelling application with market research
4
Submission & Approval
Submit to Enterprise Singapore and manage process
5
Activity Execution
Execute market development activities with compliance
6
Claims Management
Handle all claim submissions and documentation
MRA Success Story
Office Automation | Philippines
Breaking Into Southeast Asian Markets
How we helped a manufacturing company secure MRA funding and achieve 50% brand awareness increase
The Challenge
Limited brand awareness and difficulty identifying quality-focused business partners in a price-sensitive market
Our Solution
Comprehensive market entry strategy including market research, multi-channel brand campaigns, B2B partnership development, and partner training programs
Results
- 50% increase in brand recognition over three years
- Successfully onboarded regional distributors with USD 3.15M contract value
- 10% revenue growth despite market challenges